KINESIS

The Fernandez Bjerg Foundation

Case: The Fernandez Bjerg Foundation is a non-profit foundation supported by Omega providing higher education scholarships for students seeking to study in the U.S. and abroad. They needed a brand identity and essence that, could stand on its own, communicate its brand mission, sustain a growing platform and be a model for other organizations.

Challenge: Develop a focused higher education scholarship brand supporting the Omega social responsibility program.

Result: We developed research and strategy including competitive assessment and brand positioning. Resulting from the research a new non-profit brand was developed. The Kinesis development included: New Brand identity: naming, logo, slogan, and stationary, New Brand Experience: website design, e-banner, scholarship applications, and advertising.