B&GC CLUB

Case: Boys and Girls Club (B&GC) is a non profit organization that provides a positive environment for disadvantaged kids and teens. Their vision is “to provide safe places and results-based programs where young people learn, grow, have life changing experiences, and establish ongoing relationships with caring adult professionals that will lead to opportunity, accomplishment and a life as productive, responsible adults.” (B&GC home page)

Challenge: Eventhough B&GC of Puerto Rico has been providing services to disadvantaged communities for many years in Puerto Rico, they had not established the B&GC brand in the country. B&GC needed to create strong brand to communicate relevantly with both possible donors and participants, thus increasing their awareness resulting in increased funding.

Result: Created the new brand base to develop the B&GC brand in the local market communicating the organization’s vision and benefit for increased funding and club assistance. The brand experience development included: Advertising campaign, Corporate Video, Corporate Brochure, Event Branding, and Annual Report among others.