HOSPITAL DAMAS

Case: Hospital Damas was established in 1863 and since then it has undergoneseveral naming and id changes without establishing a uniform brand in its communication. The competitive market of the health care industry makes it imperative to communicate a strong brand value to the clients in order to achieve loyalty and ultimately provide a positive experience for all of its stakeholders. Ponce has now several solid hospitals, thus a strong brand with a unique positioning is imperative to win.

Challenge: Execute the four tier branding process to establish the correct brand direction that will differentiate Hospital Damas.

Result: Aligned the Hospital’s brand strategy through an extensive quantitative study, benchmark study, competitive analysis, and trend study.Developed new brand identity, including logo and slogan, in line with the new brand strategy. This project is currently on the Brand ManagementPhase, thus ongoing.