What does Alius mean? Alius = different (Latin). Alius is about unequal branding and not just for the sake of being, but because we know that the basic principle of brand success is to create a unique and relevant difference that connects meaningfully with the target.
At Alius we see, hear, smell, taste, breathe, and live our brands. We believe in the value of brands. We deliver to empower brands and build your business.
We knew our customers desired a non-conforming expert approach to brand management that was far removed from the expected, that went beyond an advertising or public relations campaign and that deeply understood their business needs and could connect with them using higher thinking and sophistication of message…so Alius was created.
Our Brand Personality
Now you might be wondering so WHO is Alius? As a child he did not conform to traditional playing he was inquisitive, experimental, artistic and analytical. As an adult he became a brand-preneur having deep understanding and passion for brands. He is an experienced, business savvy young individual. A critical thinker, using both his left and right sides of the brain. Both sides are constantly sharing their philosophical theories in the quest to excel. He is an innovation leader but also an effective team player.
Alius listens to trendy music groups from different genres appreciating their differentiation and style. As a matter of fact, Alius describes his music style as indie-hemian. Alius wears trendy clothes that reflect his contemporary style. His outfits as well as his soul “evolve” but are constant in following his personal style.
Alius is a strategic risk taker and knows that beyond traditional advertising and marketing there is much more to a brand, thus he became a passionate brander. He lives to understand, design, and communicate his partners’ brands. He enjoys traveling and learning the new international trends. Alius is in touch with the world and the brands that are moving it, creating new cultures and changing established values. He learns from others’ successes and failures and seeks to learn and grow everyday to enrich itself and its partners and accepts change as a constant.
Just as our brand, our working environment is open, comfortable, and places special emphasis on the strategies and the “storms”...that is brainstorming sessions to build brands. We take ownership and pride on our brand partners and work with passion using a personalized approach in the architecture or re-engineering of brands.
