PUNTO VERDE

Case: Punto Verde, an adventure thematic ecopark, needed to create a complete brand experience for its launch. After seven years of planning and various branding attempts, it had not accomplished an integral brand to implement in all of it’s applications to create a “Disney” like experience for park goers. The previous image communicated the environmental attributes of the brand experience however, it failed to connect with the target and communicate outdoor adventure and fun.

Challenge: Create the complete park’s brand image experience connecting with the target and communicating both the environmental and fun attributes. The re branding process included: new identity design, a unique “Punto Verde” font, slogan creation, web experience, branded line of products, thematic jingle, video presentation, TV and Print ads, and park signage, among others.

Result: Developed New ID and Experience for all of the park’s key brands. The process included: Research, Naming, ID and slogan design, Brand Guide Development, Branded park jingle, animated 2D presentation video featuring all of the park’s characters, park brochure, capital campaign development, fund raising experience, and key attraction rendering among others.