OMEGA

Case: Omega Overseas Investments, Inc. is an investment entity headquartered in Puerto Rico dedicated to the investment banking, management and financial industries who wanted to position itself as a wise, socially responsible entity in constant pursuit of value creation for people, profits and planet.

Challenge: Develop new master brand strategy, identity, management and environmental branded experience to clearly establish its brand path and positioning.

Result: First, we partnered with Omega and developed research to aid them with the development of their business plan including mission, vision and value positioning statements. Resulting from the research and new positioning a new brand name was developed, as well as sub-brands for its subsidiaries. This lead to the development of: New brand ID including: naming, logo, stationary, brand management guide, and New brand experience including: website and corporate presentation.