Case: ivanders.com is a first to market job board targeted to the Puerto Rico market which currently has an unemployement rate of 20%. Being a new job board service it required a new identity, positioning and Communications platform. The alius team researched about the category to define its positioning and image while creating the programming to implement this new site.
Challenge: Appeal to a wide range of audiences and connect with their needs while maintaining the ivanders brand essence.
Result: We created the identity, positioning, slogan, programming and implementation of the ivanders site. This site is to be launched in 2010 for the PR market.
E-mail: info@aliusonline.com
www.aliusonline.com
Phone:
(787) 648-3678
Evertec partnered with Alius to Excel. Winners of the ARPPR Excel awards. Best internal PR campaign. Won the Sixto Toro award for effectiveness.
