EVERTEC

Case: On April 2004 Popular Inc's operations, programming groups and GM Group Inc. merged and a new company was born. EVERTEC® offers a wide range of IT business solutions focusing on empowering business process. The company's headquarters are located in Puerto Rico and has international operations in Central America,South America and the Caribbean.

Challenge: Create a unique and differentiated brand that clearly communicates EVERTEC's essence as a cutting-edge financial processing and business solutions company.

Result: An ongoing branding development process resulting in brand evolution, awareness and international brand growth. The branding scope includes: Brand Consulting, Brand Identity development (external and internal HR), Brand Management, Brand Experience and Brand Evolution.

"ALIUS is not only our branding partner; they have become an essential ally in the development of all of our new products and services, clients' events, and internal and external communications strategies. We understand ALIUS is a critical part of our Communications and Marketing Team. The synergy between our teams has definitely contributed to our thriving businesses." — Nelia Villanueva, Marketing Officer.