In March 2010 alius and Popular Inc. established a new business
partnership. Alius was chosen to become a strategic brand
development partner for Popular Inc. Our firm has been working
closely with...
Case: Medicalink’s original core business
was to provide medical insurance options for the Centro Unido de
Detallistas (CUD) members. The company broadened its product
offerings and needed...
Case: St. James Security became the
largest security company in the Puerto Rico market after the
acquisition of Ready and Responsible Security Inc. The company
needed to re-brand its image and unify...
Case: On April 2004 Popular Inc's
operations, programming groups and GM Group Inc. merged and a new
company was born. EVERTEC® offers a wide range of IT business
solutions focusing on...
Case: Omega Overseas Investments, Inc. is an
investment entity headquartered in Puerto Rico dedicated to the
investment banking, management and financial industries who wanted
to position...
Case: The mark. brand is Avon’s new
catalog targetting the youth market. In Avon’s business portfolio
it represented the entry to a growing youth market and...
Case: Hospital Damas was established in 1863
and since then it has undergoneseveral naming and id changes
without establishing a uniform brand in its communication.
The...
Case: OESE is real estate developer
headquartered in Puerto Rico who wanted to position itself as one
that focused on creating a structured sales/purchasing process to
ensure...
Case: The CPA Firm needed to
develop a comprehensive marketing plan to reposition itself in a
very competitive industry. The process needed to include the
development...
Case: Medicalink’s original core business
was to provide medical insurance options for the Centro Unido de
Detallistas (CUD) members. The company broadened its product
offerings and needed...
Case: St. James Security became the
largest security company in the Puerto Rico market after the
acquisition of Ready and Responsible Security Inc. The company
needed to re-brand its image and unify...
Case: On April 2004 Popular Inc's
operations, programming groups and GM Group Inc. merged and a new
company was born. EVERTEC® offers a wide range of IT business
solutions focusing on...
Case: The mark. brand is Avon’s new
catalog targetting the youth market. In Avon’s business portfolio
it represented the entry to a growing youth market and...
Case: The CPA Firm needed to
develop a comprehensive marketing plan to reposition itself in a
very competitive industry. The process needed to include the
development...